Website Audit & Strategy
Been there got the website and now where’s the traffic? What’s more the people who have visited your site have not resulted in conversions. The problem is twofold; People aren’t finding your online site nor are they buying your services. More than likely the issue is that your site is built with outdated technology.
Don’t feel too bad, it happens to everyone, but you don’t want to be just everyone. You want to stay ahead of your game. Here’s the deal, while your website may be the engine of your online strategy you have to be cognisant of the critical role, search, advertising, and social media play in generating traffic.
To properly assess how we can improve your site, we need to perform a complete website audit and strategy. It’s like an online MRI. The results will determine your site’s good web health, what’s working, what isn’t and how users are interacting with the site. With this vital information Volt Lab will develop a plan of attack to get your website back on track. This includes:
- Generating high quality traffic
- Converting visitors into customers,
- Improving your productivity
- making it maintenance-friendly
Other Web Services we offer:
Website Audit Scope of Services
There are several aspects of your site we examine during the website audit process. They all play an important role in how well your website is able to meet your business goals.
Your current traffic patterns and conversion rates will be analysed. We want to find out where your traffic is coming from; how users are behaving on your site; and most importantly, which areas need improvement.
Who is your target audience? Once we have ascertained who they are we’re able to break it down further to create user personas and scenarios. This will help us set the stage for user testing which will reveal why your website isn’t
working the way you want it to.
Messaging is important and your website might just be shooting the messenger. We’ll review the content on your website for quality, consistency, structure, and information architecture. We specialize in Website copywriting and will create compelling web content strategies for your business.
Our 6-step SEO audit allows us to perform in-depth research on your existing site and provide specific recommendations to improve your rankings. We’ll look at things like on-page ranking factors, off-page metrics like backlinks, and indexability.
SOCIAL MEDIA STRATEGY
By combining a review of your existing social engagement with the findings from the user testing performed earlier, we’ll be able to decide on which channels to focus, types of content to produce, and the frequency of posting to give you the best return on investment.
By reviewing your current email marketing activities, we can develop a strategy that will reach out to fans and customers, drive subscribers to your website, as well as a drip campaign to keep subscribers engaged using marketing automation software.
Your brand is a powerful player in the online world. We’ll review your current website branding, make suggestions for refinement based on your target audience, and create a strategy to ensure your branding is consistent across all channels.
Accessibility and maintainability are the foundations for a effective website. We’ll review your front-end code and your back end platform to find ways we can improve on efficiency.
Based on all aspects of the website audit, our final step will be to develop a framework to ensure that moving forward your website is always kept up-to- date and evolving, along with your business.
Website Audit Timeframe
To complete the work outlined in the project scope, we’ll need approximately 12 weeks from beginning to end, depending on when we receive feedback at each milestone. Upon signing the proposal we are prepared to start work immediately.