Video Marketing with YouTube Ads
Large businesses nowadays realise the importance of video marketing and are running YouTube Ads. As the second largest search engine (after Google), YouTube is also a prime platform for content and brand discoverability. This powerful online tool engages multiple senses. Not surprising that on average 52% of users take action as a result of watching a video.
With YouTube ad formats such as TrueView Discovery Ads, your video marketing content will appear on mobile search results pages and in other search results across devices. According to Google, the owners of YouTube, eight out of ten viewers prefer TrueView to other in-stream video ad formats. Here’s why TruView will work for yours truly. You will only pay when a user views your video for 30 seconds, or to completion. As the user can select which ad they want to watch they don’t suffer from over-consumption fatigue and are receptive. For new brand or product launches, YouTube Masthead would give the highest guaranteed reach and a huge boost to your brand awareness.
Three Ad Formats you can use for your video marketing campaigns:
- TrueView in-stream ads: TrueView in-stream ads are video ads that appear before, during, or after other videos on YouTube and Google’s channels.
- TrueView video discovery ads: The ad appears next to a related video.
- Bumper ads: The ads are shorter than six seconds and cannot be skipped.
Check out the infographic to know more how you can use YouTube Ad targeting for optimal video marketing campaigns.
Now that you have a clearer view of what targeting options you have for your video marketing campaign, put your creative hat on and start brainstorming creative content ideas for your next YouTube Advertising campaign, and check out Google’s rich media gallery for inspiration. When ready and eager to get in the game of video marketing, get in touch with us to see how we can take your video advertising to the next level!