Social Media Advertising Agency

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Social Media Advertising Agency 2017-10-23T17:46:13+00:00

Scaling Your Funnel with Social Media Advertising

Without getting too deep here, the internet, like the universe, is constantly expanding. There are new tools, new sites, new platforms, new rules, and new galaxies being discovered all the time. With the recent book of social media, we have come to realise that social media turned to a ‘pay to play platform‘. The good days of instant and constant organic growth are old gone. To see the true performance and results at the end funnel (which is your website, that’s where the money comes from!), we’ll put down some objectives and metrics that will make your website perform as if the Force is with you. We’ll uncover which social media channels are the best match for your website’s conversion process. The real goal is to get a consistent traffic of buyers headed to your site so we want to make certain that we’re catching your target at time when they’re likely to buy and make it easy for them to do so, wherever they are.

Social Media Advertising: Scope of Services

Facebook & Instagram advertising activities

• Upload existing customer data and develop lookalike pools
• Leverage Facebook’s affinity analysis tool to build target segments
• Create targeting groups that match targeted audience
• Create custom affinities to reach a niche target segment
• Create retargeting audience pools
• Daily optimization: bids, budgets, audiences, and creative
• Pixel Tracking implementation

Twitter Advertising

• Upload existing customer data and develop lookalike pools
• Create targeting groups that match targeted audience
• Implement #hashtag research & set campaign strategy
• Daily optimization: bids, budgets, audiences, and creative

LinkedIn Advertising

• Identify target audience by title, industry, company, etc
• Set up Display & Text Campaigns and creatives
• Set up in-mail campaigns
• Daily optimization: bids, budgets, audiences, and creative

Pinterest Advertising activities

• Advertise on Pinterest
• Optimize performance through active bid management, ad text testing, day parting, device segmentation, etc.
• Expand campaign keyword and topic coverage
• Daily optimization: bids, budgets, audiences, and creative

YouTube Advertising activities

• Advertise on search on Adwords with a focus on Youtube
• Optimize performance through active bid management, ad text testing, day parting, device segmentation, etc.
• Expand campaign keyword and topic coverage
• Remarketing: Display and RLSA ads

Creative activities

• Creative onboarding and review
• Develop campaign strategy and creative concepts for launch Reporting and meetings
• Weekly reporting
• Meetings to review activities, performance, and tests

Other Social Media Services we provide:

Social Media Strategy
Social Media Management
Social Media Content
Influencer Marketing