Every day over 100 million people all around the world use Snapchat, with over 10 billion videos viewed everyday. The great news for your business is that Snapchat Advertising is now available in the UAE. So what exactly is Snapchat? What are geofilters? Most importantly, how can Snapchat help your business grow? Discover how Snapchat has revolutionized marketing!
Snapchat is about story telling, it’s a social messaging app for sharing photos or videos. The difference between Snapchat and other messenger devices is that Snapchat’s images disappear after a few moments. But be prudent about what you put out there, as screen grabs can capture and repost those images!
KEY REPORT HIGHLIGHTS
- What is Snapchat?
- What are geofilters?
- DIY versus Custom-Designed
- Community geofilters versus On-Demand geofilters
Geofilters have been compared to tiny pieces of art that make a strong statement. Snapchat themselves describe Geofilters as: “Geofilters are dynamic art for different places” .
The Snapchat geofilter is what makes this social media app of interest to your business. Think of a geofilter as a digital sticker on an image, except a geofilter can only be accessed in specific locations. Just like you use Google maps to find a destination, so you swipe to find the Snapchat images in specific locations. For example in Downtown Dubai you could swipe and find a geofilter that may say, “Love Downtown Dubai”.
If you’re reading this blog in the UAE, the good news is that if you act now, your business could be forerunners and ahead of the Snapchat game (clever you). Millennials love Snapchat, it’s right there on their iPhone next to Facebook, Twitter and Instagram. Snapchat is about connection, which is precisely what your business wants, to connect with your market – the Snaphchat potential is unlimited.
Here’s how it works. If you’re hosting an event, you pay for a geofilter and it becomes available to everyone in that specific location. All the user has to do is Snapchat and swipe to search for the geofilter. All the social media shared that day, in that location on Snapchat can have your logo on it! It’s fun, it’s trendy and above all an incentive for people to share on social media. What this means for your business is reach, which is basically free advertising. The price of creating a geofilter is a mere $5 per 20,000 square feet. Has marketing ever been so affordable and effective?
We can hear your next question. Where do I get a geofilter for my business?
There are two ways: DIY geofilters and Custom-Designed geofilters. The choice is akin to knitting your own sweater or buying one online. If you’re a good knitter then great, if not, don’t go there!
Snapchat will guide you through the design’s process.
If you want to go the DIY route then here are the basic requirements:
- You need some knowledge of Abode Illustrator, Photoshop or any other design programme
- The design needs to be 1080 pixels by 1920 pixels
- It needs to be PNG (transparent)
- It should only cover 25% of the page
- The file has to be smaller than 300kb
Happiness? Right then you upload the image and enter the date, time & location and proceed to checkout! There is an easier way…
A Custom-Designed geofilter:
Volt Lab is happy to oblige with our outstanding digital design team. We will conceptualize, create and launch your bespoke geofilter.
Like the design of geofilters the usage is also divided into two categories, Community Geofilters and On-Demand Geofilters.
Community Geofilters: These could be for universities, public spaces, landmarks and cities. These have been around the longest and were created either by the Snapchat team or Snapchat users. While Community geofilters are free, Snapchat has the right to accept or decline your filter, so there is no guarantee. Please be aware that no brand logos are allowed with Community geofilters.
On-Demand Geofilters: Hosting a business or personal function? You can add that razzle-dazzle and purchase on-demand-geofilters for your event. If it’s a business event you are allowed to use your company’s logo. You still however have to submit the design to Snapchat for approval, but unlike Community geofilters where the turnaround time is two to three weeks, here It’s between 24 and 48 hours.
Also it’s important to clarify that there is a difference between personal geofilters and business geofilters. The former can be used at private locations, but like community geofilters, branding and logos are not allowed. So if it’s your wedding don’t use “Just do it!”. Do use “Bob & Jane forever”.
There are other great ways you can use Snapchat to advertise:
Video: Snap Ads offer the ability to reach the right audience in the right context. Snap Ads are three to ten second full screen vertical ads that appear between friend’s stories. Users can swipe to watch the longer content. The swipe-up rate (which clearly shows interest in the advertised product) is five times higher than the click through rate on comparable platforms.
Sponsored lenses: Those funny bunny rabbit ears you see on Snapchat, or animal noses, the name for them are lenses. If you own an ice-cream business, they could be ice-cream cone glasses, which incorporate your logo. Because sponsored lenses are so different from any other form of advertising, they work! Novelty is always a big draw card!
Discover: This is a tab on the app that features trending stories, viral topics, and event coverage. It is however an expensive Snapchat feature.
As a digital marketing company, Volt Lab is the Snap in your Chat. We can advise on the most cost efficient, effective and creative ways to use SnapChat. From concept to design, execution and monitoring, Volt Lab offers the full Snapchat package. Now is the time to strike, while the proverbial geofilter iron is hot!