UAE & KSA Shopping Insights
People are more connected than ever, with increased access across many devices, especially smartphones. In this report we look into online shopping behaviours in the UAE and KSA markets.
The Online & Multiscreen World helps marketers and planners understand when, how and why people use the Internet. The Internet plays a key role in the consumer journey for many product categories. As a result, an integrated marketing strategy is critical for marketers and planners. The Smart Shopper shows how marketers can reach customers at key decision-making moments across 20 products.
Location-based advertising offers new opportunities for small and medium-sized businesses to successfully attract consumer attention. The Local Shopper helps businesses to understand where and when people look for local information and what type of information is most relevant, thereby enhancing their advertising strategies.
As internet usage grows, so too does the potential for international online purchases. The International Shopper section allows businesses to explore the possibility of new customer bases by identifying motivations and barriers for cross-border purchases.
Online video has become a key channel for consuming content. The Smart Viewer section offers insight into the contexts and motivations of people watching online videos, enabling planners to better understand and target their audience in this space. Read the full report to get the latest consumer barometer stats for UAE and KSA.