Paid Search Marketing

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Paid Search Marketing 2017-10-18T18:05:59+00:00

Delivering on Your Digital Objectives

You are presumably reading this because you are looking for help with your PPC Management. Keep reading, because we are confident we can increase your site traffic and on-site conversions within the next 12 months, and by a significant amount. VOLT LAB has delivered best-in- class search, display, and video campaigns to our clients for over five years. We are young, but old cyber-souls, talented and driven. We are small, but think big. Your account
matters to us, you matter to us.

We build our AdWords campaigns within your master account, giving you full administrative access, transparency, and control. We’re here to deliver the highest quality traffic to your site, and ensure you’re seeing a true return on your investment. We employ a wide range of tools and skill-sets to develop a comprehensive strategy to meet your digital acquisition goals.

PPC Management: Scope of Services

Research

In addition to competitive insights, we use industry-leading tools to discover more about your customer’s online activities, interests, and demographics. We dive deep into your website and online presence to discover what’s working well, and identify new opportunities. All of this combined with our expert keyword insights allow us to develop a kick-butt digital strategy!

Strategy

You need a comprehensive, digital customer, acquisition strategy. We offer the insights generated from our in-depth research, grounded in proven consumer behaviour and marketing fundamentals. We will provide you with a comprehensive PPC / SEM / AdWords strategy which outlines our recommended techniques for reaching your
audience. Volt Lab will rollout a campaign that delivers on your digital objectives and goals.

Measurement and Key Performance Indicators

No brand, product, industry, or campaign has the same DNA. We work with you to ensure you reach your goals and we measure the effectiveness of our campaign against those goals with meaningful KPIs. Whether your conversion is a purchase, a lead generation form, or a PDF download, we can track, report on, and optimize the campaign to deliver on those objectives. This is not about hit and miss; we know what and when advertising works! If you need a hard conversion on your site we can do it! If your main objective is to increase the awareness of your brand against your target audience we can do that too! We use Google Brand Lift surveys to understand the impact of our campaign on the awareness of your brand.

PPC Campaign Set up & Execution

Search Ads

Ad Groups

Your campaign will be divided into specific ad groups, allowing for the best possible optimization between different industries, product categories, or geographies targeted by the campaign.

Text Ad Development

We take keywords and build you the best search ads possible. We write copy that attracts, engages and convinces the customer to act. We use best industry practices. Features include sitelinks, call extensions, callouts, and more.

Keywords

We deliver more than just a list of words! We start with an initial consultation meeting to discuss your product/service, clients, industry, competition, and more. After this meeting, we use the most sophisticated tools available to uncover which keywords will perform the best for your campaign and determine exactly which terms and phrases your customers are searching for.

Landing Pages

Optimizing landing pages is a key part of a successful digital campaign that is too often overlooked. We provide valuable feedback on the structure and content of your landing pages so you can get the best bang for your buck! The better your landing page, the higher quality score your ads will have, and the more conversions you will see.

Bid Optimization

We use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (“CPC”), Cost per Thousand Impressions (“CPM”), or Cost per Acquisition (“CPA”).

Managing PPC campaigns is time consuming to the point of which it interferes with the operational tasks of running a business. We’re here to help. On a daily, weekly or monthly basis, our optimization experts will manage and optimize your campaign. This includes but is not limited to removing underperforming ads/keywords, testing new
ads/keywords, adding negative keywords, and landing page optimization recommendations to improve quality score.

PPC Reporting

How do you know if all of this is working? The good news is it’s quantifiable! We provide monthly reports including valuable campaign metrics and results, as well as a summary of all the awesome optimizations and insights we have from the previous month. We will let you know which adgroups, ads, and keywords are performing the best,
and our strategy to deliver the most conversions.

Timeframe

To complete the work outlined in the project scope, we’ll need approximately six weeks to the going live date, depending on feedback at each milestone. Upon signing the proposal, we are prepared to start work immediately.

Additional Recommendations

Display Ads and Remarketing

To complete the work outlined in the project scope, we’ll need approximately six weeks to the going live date, depending on feedback at each milestone. Upon signing the proposal, we are prepared to start  work immediately.Outside of search, Google partners with thousands of sites to learn more about your consumer. Through sophisticated online targeting tactics, we can deliver your brand message to the right consumer at the right time. We will use a combination of the tactics below to best target your consumer.
Contextual Targeting – We show your ads exactly when the audience is consuming content contextually relevant to your product
Interest Categories – We reach your target audience, showing them relevant messages across the web
Remarketing – We bring your customers back! These customers have shown interest in your product, but did not convert. This is a great way to re-engage those users.
Video Ads (YouTube) – YouTube is the second largest search engine in the world, second only to Google itself. We will put your impactful video brand message in front of your ideal audience. Using YouTube’s TruView ad format, you will only pay when a user views your video for 30 seconds, or to completion, whichever comes first.