Back To School 2017 – MENA Insights

//Back To School 2017 – MENA Insights

Back To School 2017 – MENA Insights

MENA Back to School

MENA Back to School is an important consumer moment in which audiences adopt the mindset of a fresh start. The fresh start mindset is relevant to multiple audiences.

BTS Target Audience:

Students are preparing for a new university life and a fresh school look

Parents are making sure their kids have a great start at school

Families are coming back from vacation and getting ready for a fresh start

School

GCC parents are expected to spend $30bn on BTS activities in 2017 and will spend $2000 per child* for BTS purchases this year.

School

Promotions are driving Back to School buying, but Brands matter

School

50% of parents in MENA will buy known-brands that are discounted when making new school purchases.

*Source: GOOGLE

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By | 2017-12-17T09:52:30+00:00 November 15th, 2017|Categories: Others|0 Comments

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