MENA Back to School
MENA Back to School is an important consumer moment in which audiences adopt the mindset of a fresh start. The fresh start mindset is relevant to multiple audiences.
BTS Target Audience:
Students are preparing for a new university life and a fresh school look
Parents are making sure their kids have a great start at school
Families are coming back from vacation and getting ready for a fresh start
GCC parents are expected to spend $30bn on BTS activities in 2017 and will spend $2000 per child* for BTS purchases this year.
Promotions are driving Back to School buying, but Brands matter
50% of parents in MENA will buy known-brands that are discounted when making new school purchases.
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