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Digital Advertising Agency 2017-09-11T17:47:50+00:00

VOLT LAB has been delivering best-in-class digital marketing services to our clients for over 5 years. We are young, but talented. We are small, but passionate. Our tried and true methodologies will attract high quality traffic to your site through content that’s valuable to your target audience. Our world-class conversion optimization techniques ensure all digital marketing tactics used will deliver true return on your investment. We employ a wide range of research tools to develop a comprehensive digital marketing strategy that will meet your acquisition goals.

 

The organisational process & conditions under which we as a digital advertising agency work are planned, performed, monitored, recorded & reported.

SEARCH MARKETING

Paid Search Marketing (PPC)

Paid Search Marketing refers to paying for ads or Pay-Per-Click (PPC).  However creating a PPC campaign doesn’t just take one click. Educated decisions based on proven methodology goes into ensuring the use of correct, creative key-words that reel in users. You need a comprehensive digital customer acquisition strategy using the insights generated from our in-depth research, grounded in proven consumer behaviour and marketing fundamentals.

Search Engine Optimisation (SEO)

When you go to the airport you dress your kids in bright red so they can easily be spotted in the crowd. But if everyone is dressed in bright red, you’d have a problem. So you add pink ribbons or a yellow baseball cap. What has this got to do with Search Engine Optimization? Everything. You want your business to stand out from the homogenous, yet ever changing crowd. SEO’s are organic (that means you don’t pay for them). SEO’s use algorithms to guess which site a user needs. At Volt Lab we don’t guess, we research all the data and keep up to date with the changing algorithms. We advise on optimal strategies to make your website ascend the ranking ladder.  We constantly change the proverbial ribbons and caps.

Search Engines we work with In-House Languages
  • Google
  • Yahoo
  • Bing
  • Baidu (Chinese)
  • Yandex (Russian)
  • English
  • Arabic
  • Africans
  • Chinese
  • Tagalog
  • Portuguese
  • Spanish
  • Lithuanian

SOCIAL MEDIA MARKETING

SOCIAL MEDIA ADVERTISING

Social Media is the new oxygen. For a healthy campaign, advertisers need to use their various social platforms effectively. At Volt we breathe fresh air into your online advertising through #creative #innovation. We apply our Goodness-of-Fit equation: How well does your message fit the medium?

SOCIAL MEDIA MANAGEMENT

Content. Scheduling. Analytics. We keep it real, relevant and when appropriate fun. No two people speak alike, the same goes for Social Media Accounts. We find your unique voice before we talk to your audience.

There is a fine art to scheduling. Don’t Spam, but there is a time and place, like Twitter, when you can repost. Volt utilizes social media analytics and makes decisions accordingly.

INFLUENCER OUTREACH

This strategy is beneficial for relationship development, link building, and content promotion. Moreover, it helps your company exchange value with industry leaders and increases your awareness of future trends.

Social Media channels we work with:

  • English: Facebook, Twitter, Instagram, Google+, Pinterest, Snapchat, Linkedin.
  • Chinese: WeChat
  • Russian: VKontakte

DIGITAL ADVERTISING

With millions of websites, news pages, blogs, and also Gmail and YouTube, Display Advertising reaches 90% of Internet users worldwide. With specialized options for targeting, keywords, demographics, and remarketing, you can encourage customers to notice your brand, consider your offerings, and take action.

  • Google Display Network (GDN)
  • Programmatic
  • Yahoo Display
  • Bing Display

Partners we work with:

  • Google
  • Yahoo
  • Bing
  • Baidu
  • Yandex
  • DoubleClick
  • MediaMath

VIDEO MARKETING

VIDEO ADVERTISING

YouTube is the second largest search engine in the world, ranked after Google.  This powerful online tool engages multiple senses. Not surprising that on average  52% of users take action as a result of watching a video.

According to Google, the owners of YouTube, eight out of ten viewers prefer TrueView to other in-stream video ad formats. Here’s why TruView will work for yours truly. You will only pay when a user views your video for 30 seconds, or to completion. As the user can select which ad they want to watch they don’t suffer from over-consumption fatigue and are receptive. Volt Lab will zoom in to find the perfect ‘resolution’ to ensure your video has optimum success.

YOUTUBE MASTHEAD

This pixel banner that runs on top of the desktop is an efficient way to showcase your brand’s image in all of its 970 width & 250 height glory! Masthead works well in combination with other mediums, Volt Lab will advise on the best combinations and branding so that your Masthead waves high above the crowd.

OTHER FORMATS:

  • Skippable Ads
  • Non-skippable Ads
  • Bumper Ads

YOUR GOALS

A brand can be compared to a baby. The primary influencers are the parents, then teachers and peers and finally the child itself. An infant’s unique DNA will determine their development. The joy of branding is to nurture, mould, then watch your brand develop its own personality.

Brand Awareness is not to be confused with a call-to-action campaign. At Volt Lab we bat for your brand. We market it in a manner that is exciting, top of mind and sustainable. When you’re thirsty for a sweetened carbonated soft-drink or in the market for running shoes no guessing which brands are top of mind! That’s branding!

Firstly, not all web traffic is good! Conversion funnels are essential as we don’t want thousands of window shoppers. We want traffic to your site that gives you a return on investment. You know that snooty lady in the boutique store (yes we’ve all seen the movie) who snubs non-paying customers for the paying ones? We’re not her, well we’re a nicer version, but we want paying customers. We ensure that you get the right users by various routes: SEO’s (long tail SEO’s are often forgotten but key), compelling content and the correct call to action. With the bulk of your web traffic being the target market, we’re even happy for a few window shoppers!

A lead as we know is someone who has shown even just a flicker of interest in your company’s product or service. But sometimes people need a little prodding. It’s important to understand that this is nuanced. We lay out the pebbles in the path for people to find you. Our digital pebbles are the call-to-action, forms and landing page. The psychology is simple. Nobody likes being shouted at, users do however like ‘stumbling’ across just the very thing they were looking for – your product.

Through integrated social media your brand should be in touch, visible and interacting with your customers all the time. Our holistic approach reinforces your brand identity with strategic precision.

“See Think Do Care” Strategy

Traditional advertising follows a linear model, however the complexity of the internet has made this simple strategy redundant. See Think Do Can Care is the brainchild of Digital Evangelist, Avinash Kaushik.

See: The largest, addressable, qualified audience. You introduce new people to your brand and educate them.

Think: The Largest addressable qualified audience with some commercial intent. They have an affinity with your particular market. You drive the audience in the right direction, away from the competitors and towards your brand.

Do: The Largest addressable qualified audience with loads of commercial intent. You make it ridiculously easy for users to buy your products. Do not create any obstacles or hoops to jump through. Maximise ease of purchase.

Care: Current Customers with at least two transactions. Build loyalty for re-engagement by using dynamic remarketing.

Volt Lab will apply this new millennium model to your brand to ensure your product is top-of-mind, offers an easy user experience, and welcomes back return customers.