VOLT LAB has been delivering best-in-class digital marketing services to our clients for over 5 years. We are young, but talented. We are small, but passionate. Our tried and true methodologies will attract high quality traffic to your site through content that’s valuable to your target audience. Our world-class conversion optimization techniques ensure all digital marketing tactics used will deliver true return on your investment. We employ a wide range of research tools to develop a comprehensive digital marketing strategy that will meet your acquisition goals.
The organisational process & conditions under which we as a digital advertising agency work are planned, performed, monitored, recorded & reported.
A brand can be compared to a baby. The primary influencers are the parents, then teachers and peers and finally the child itself. An infant’s unique DNA will determine their development. The joy of branding is to nurture, mould, then watch your brand develop its own personality.
Brand Awareness is not to be confused with a call-to-action campaign. At Volt Lab we bat for your brand. We market it in a manner that is exciting, top of mind and sustainable. When you’re thirsty for a sweetened carbonated soft-drink or in the market for running shoes no guessing which brands are top of mind! That’s branding!
Firstly, not all web traffic is good! Conversion funnels are essential as we don’t want thousands of window shoppers. We want traffic to your site that gives you a return on investment. You know that snooty lady in the boutique store (yes we’ve all seen the movie) who snubs non-paying customers for the paying ones? We’re not her, well we’re a nicer version, but we want paying customers. We ensure that you get the right users by various routes: SEO’s (long tail SEO’s are often forgotten but key), compelling content and the correct call to action. With the bulk of your web traffic being the target market, we’re even happy for a few window shoppers!
A lead as we know is someone who has shown even just a flicker of interest in your company’s product or service. But sometimes people need a little prodding. It’s important to understand that this is nuanced. We lay out the pebbles in the path for people to find you. Our digital pebbles are the call-to-action, forms and landing page. The psychology is simple. Nobody likes being shouted at, users do however like ‘stumbling’ across just the very thing they were looking for – your product.
Through integrated social media your brand should be in touch, visible and interacting with your customers all the time. Our holistic approach reinforces your brand identity with strategic precision.