Mobile/Web Development

/Mobile/Web Development

Measuring Brand Lift

By | 2017-12-07T12:45:13+00:00 November 23rd, 2017|Categories: Mobile/Web Development|

Only Clear Signals Can Drive Action Brand Lift is a measurement of the direct impact your YouTube ads are having on perceptions and behaviors throughout the consumer journey. Within a matter of days, Brand Lift gives you insights into how your ads are impacting the metrics that matter, including lifts in brand awareness, ad recall, consideration, [...]

Twitter Website Card

By | 2017-11-26T12:50:01+00:00 November 23rd, 2017|Categories: Mobile/Web Development|

Twitter Website Card for a seamless user experience Twitter Introduces new Video Twitter Website Card which is a way for advertisers to use video to provide a more immersive brand experience direct from your Twitter feed. The new ad format called the Twitter Website Card, which it describes as “a creative format that combines the power of [...]

Landing Page Best Practices

By | 2017-10-16T13:17:32+00:00 September 13th, 2017|Categories: Design, Mobile/Web Development|

Ask your kids to brush their teeth. Ask your spouse to do the laundry. And ask your boss for a raise. Depending on what you’re asking and who you’re asking, your pitch will be different. However the commonality is that you’re asking someone to change their behaviour. You know the best way to achieve this. Likewise [...]

Snapchat Advertising in the UAE

By | 2017-10-16T15:11:39+00:00 August 20th, 2017|Categories: Mobile/Web Development|

Snapchat Advertising Every day over 100 million people all around the world use Snapchat, with over 10 billion videos viewed everyday. The great news for your business is that Snapchat Advertising is now available in the UAE. So what exactly is Snapchat? What are geofilters? Most importantly, how can Snapchat help your business grow? Discover how [...]

Micro-Moments Now: Three New Consumer Behaviours Playing Out in Google Search Data

By | 2017-10-10T11:54:20+00:00 August 14th, 2017|Categories: Mobile/Web Development|

Consumer Behaviour Introduction This sign has been spotted on the door of a few doctors: “Don’t say you googled it and I won’t say I studied medicine for seven years!” Mobile has become a ubiquitous part of our lives. We turn to our mobile devices for immediate answers ranging from healthcare to travel bookings. These moments [...]

Micro-Moments: Your Guide to Winning the Shift to Mobile

By | 2017-11-12T14:47:24+00:00 August 6th, 2017|Categories: Mobile/Web Development|

INTRODUCTION In bed, on the train or under a beach umbrella, thanks to mobile, micro-moments can happen anywhere and anytime! To have your finger on the micro-moments’ pulse, you need to understand the intricacies.  Google has compiled an in-depth report on mobile’s micro-moments, which we have summarised. As the brand battleground intensifies, your ammunition is that [...]

Mobile Design Principles

By | 2017-12-03T10:19:07+00:00 August 6th, 2017|Categories: Mobile/Web Development|

Mobile Design INTRODUCTION Mobile design has become the new black-dress in consumer research and discovery. Smart Phones have revolutionized the online experience. (Yes there was a time in the dark ages where we used dinosaur-sized mobile phones that didn’t even have a text function). How do you ensure that your mobile site will delight and drive [...]