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About Ken Miranda

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So far Ken Miranda has created 17 blog entries.

Micro-Moments Now: Three New Consumer Behaviours Playing Out in Google Search Data

By | 2017-10-10T11:54:20+00:00 August 14th, 2017|Categories: Mobile/Web Development|

Consumer Behaviour Introduction This sign has been spotted on the door of a few doctors: “Don’t say you googled it and I won’t say I studied medicine for seven years!” Mobile has become a ubiquitous part of our lives. We turn to our mobile devices for immediate answers ranging from healthcare to travel bookings. These moments [...]

Micro-Moments: Your Guide to Winning the Shift to Mobile

By | 2017-11-12T14:47:24+00:00 August 6th, 2017|Categories: Mobile/Web Development|

INTRODUCTION In bed, on the train or under a beach umbrella, thanks to mobile, micro-moments can happen anywhere and anytime! To have your finger on the micro-moments’ pulse, you need to understand the intricacies.  Google has compiled an in-depth report on mobile’s micro-moments, which we have summarised. As the brand battleground intensifies, your ammunition is that [...]

Mobile Design Principles

By | 2017-12-03T10:19:07+00:00 August 6th, 2017|Categories: Mobile/Web Development|

Mobile Design INTRODUCTION Mobile design has become the new black-dress in consumer research and discovery. Smart Phones have revolutionized the online experience. (Yes there was a time in the dark ages where we used dinosaur-sized mobile phones that didn’t even have a text function). How do you ensure that your mobile site will delight and drive [...]

Ramadan Marketing Insights | MENA 2017

By | 2018-03-20T15:11:20+00:00 July 20th, 2017|Categories: Others|

Ramadan in the Digital Era Ramadan is the most significant time of the year. Tapping into this window of opportunity is not expedient; on the contrary it’s offering a service. Ramadan marketing insights will help you prepare your digital strategy. The recipe for success Internet engagement is high, with recipe searches spiking by 50%. It makes [...]

Ramadan Marketing Trends | MENA 2016

By | 2017-10-10T12:06:43+00:00 July 20th, 2017|Categories: Others|

Your Brand’s Big Break When last did you watch traditional television? By this we mean a television channel with adverts and set programming? Digital has changed how we consume content that was once the sole property of the small screen.  We can access what we want and when we want it. And that’s what we’re doing! [...]

Travel Marketing: Digital Micro-Moments

By | 2017-10-11T10:45:44+00:00 July 20th, 2017|Categories: Travel|

Your Digital Travel Marketing Compass Broad strokes are great for painting a large canvas, but not for understanding the nuances of digital behaviour. We zoomed Google's data in to how digital engages with micro-moments in order to better serve our travel marketing clients. A micro-moment is when we reflectively turn to a device to act. Need [...]

MENA Travel Marketing: Digital Travel Insights

By | 2017-12-03T10:38:31+00:00 July 20th, 2017|Categories: Travel|

Digital & Travel - Hook & Book The not-so accidental tourist As a specialised travel marketing agency we know that your future client spends approximately five hours a day online. And we want you to know that too! Not surprisingly 40% of that time is spent on a mobile. Think about the pockets of time you [...]