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So far Ken Miranda has created 11 blog entries.

Why Your Brand Should Be Running On YouTube Ads?

By | 2017-11-16T14:07:14+00:00 November 13th, 2017|Categories: Videos|

YouTube Ads Large businesses nowadays are running YouTube Ads. As the second largest search engine (after Google), YouTube is also a prime platform for discoverability. With YouTube ad formats such as TrueView Discovery Ads, advertisements appear on mobile search results pages and in other search results across devices. Three Ad Formats you can choose from on YouTube TrueView in-stream [...]

Headlines That Drive Engagement

By | 2017-10-16T12:46:35+00:00 October 5th, 2017|Categories: Creative|

Headlines Titanic Sinks VE-Day It’s All Over Man Walks on the Moon Mandela goes free today Diana is Dead Headlines have shaped our world! Where were you when you heard the news? If it’s a big story that affected you, you’ll remember. However it’s not just news stories that hang on a good headline, but also [...]

Smarten up your Online Shopping Strategy

By | 2017-10-10T11:50:38+00:00 August 24th, 2017|Categories: Mobile/Web|

Online Shopping UAE & KSA Shopping Insights People are more connected than ever, with increased access across many devices, especially smartphones. In this report we look into online shopping behaviours in the UAE and KSA markets. The Online & Multiscreen World helps marketers and planners understand when, how and why people use the Internet. The Internet [...]

Snapchat Advertising in the UAE

By | 2017-10-16T15:11:39+00:00 August 20th, 2017|Categories: Mobile/Web Development|

Snapchat Advertising Every day over 100 million people all around the world use Snapchat, with over 10 billion videos viewed everyday. The great news for your business is that Snapchat Advertising is now available in the UAE. So what exactly is Snapchat? What are geofilters? Most importantly, how can Snapchat help your business grow? Discover how [...]

Micro-Moments Now: Three New Consumer Behaviours Playing Out in Google Search Data

By | 2017-10-10T11:54:20+00:00 August 14th, 2017|Categories: Mobile/Web Development|

Consumer Behaviour Introduction This sign has been spotted on the door of a few doctors: “Don’t say you googled it and I won’t say I studied medicine for seven years!” Mobile has become a ubiquitous part of our lives. We turn to our mobile devices for immediate answers ranging from healthcare to travel bookings. These moments [...]

Micro-Moments: Your Guide to Winning the Shift to Mobile

By | 2017-11-12T14:47:24+00:00 August 6th, 2017|Categories: Mobile/Web Development|

INTRODUCTION In bed, on the train or under a beach umbrella, thanks to mobile, micro-moments can happen anywhere and anytime! To have your finger on the micro-moments’ pulse, you need to understand the intricacies.  Google has compiled an in-depth report on mobile’s micro-moments, which we have summarised. As the brand battleground intensifies, your ammunition is that [...]

Mobile Design Principles

By | 2017-10-16T15:42:38+00:00 August 6th, 2017|Categories: Mobile/Web Development|

Mobile Design INTRODUCTION Mobile has become the new black-dress in consumer research and discovery. Smart Phones have revolutionized the online experience. (Yes there was a time in the dark ages where we used dinosaur-sized mobile phones that didn’t even have a text function). How do you ensure that your mobile site will delight and drive conversions? [...]

Ramadan Marketing Insights | MENA 2017

By | 2017-08-24T18:09:48+00:00 July 20th, 2017|Categories: Others|

Ramadan in the Digital Era Ramadan is the most significant time of the year. Tapping into this window of opportunity is not expedient; on the contrary it’s offering a service. Ramadan marketing insights will help you prepare your digital strategy. The recipe for success Internet engagement is high, with recipe searches spiking by 50%. It makes [...]

Ramadan Marketing Trends | MENA 2016

By | 2017-10-10T12:06:43+00:00 July 20th, 2017|Categories: Others|

Your Brand’s Big Break When last did you watch traditional television? By this we mean a television channel with adverts and set programming? Digital has changed how we consume content that was once the sole property of the small screen.  We can access what we want and when we want it. And that’s what we’re doing! [...]

Travel Marketing: Digital Micro-Moments

By | 2017-10-11T10:45:44+00:00 July 20th, 2017|Categories: Travel|

Your Digital Travel Marketing Compass Broad strokes are great for painting a large canvas, but not for understanding the nuances of digital behaviour. We zoomed Google's data in to how digital engages with micro-moments in order to better serve our travel marketing clients. A micro-moment is when we reflectively turn to a device to act. Need [...]