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About Ken Miranda

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So far Ken Miranda has created 17 blog entries.

INFOGRAPHIC : The State of Digital Marketing in Sri Lanka & 2018 Marketing Trends

By | 2017-12-24T16:54:23+00:00 December 24th, 2017|Categories: Others|

Sri Lanka Digital Marketing Sri Lanka (formerly Ceylon) is an island nation south of India in the Indian Ocean. Its diverse landscapes range from rainforest and arid plains to highlands and sandy beaches. It’s famed for its ancient Buddhist ruins, including the 5th-century citadel Sigiriya, with its palace and frescoes.  In Sri Lanka Digital Marketing is always [...]

UAE Consumer Barometer Trend

By | 2017-12-06T17:50:21+00:00 November 29th, 2017|Categories: Others|

Consumer Barometer shows how people around the world use the internet. It is an ever-evolving storehouse of online research and resources, where marketers can find country-specific data on consumers’ device preferences and insights into how people make purchase decisions. Marketers can also explore the role video plays in product research. And those are just a few [...]

10 Fundamentals of a Creative YouTube Advertising Strategy

By | 2017-11-26T16:46:29+00:00 November 23rd, 2017|Categories: Videos|

Fundamentals of a Creative YouTube Advertising Strategy Creative YouTube Advertising Strategy: Some of the most creative people in the world are on YouTube. They often build such loyal supporters because of a creative show or series idea that catapulted them to success. It can be tough to predict, but there are certain fundamentals that we’ve identified [...]

Measuring Brand Lift

By | 2017-12-07T12:45:13+00:00 November 23rd, 2017|Categories: Mobile/Web Development|

Only Clear Signals Can Drive Action Brand Lift is a measurement of the direct impact your YouTube ads are having on perceptions and behaviors throughout the consumer journey. Within a matter of days, Brand Lift gives you insights into how your ads are impacting the metrics that matter, including lifts in brand awareness, ad recall, consideration, [...]

Twitter Website Card

By | 2017-11-26T12:50:01+00:00 November 23rd, 2017|Categories: Mobile/Web Development|

Twitter Website Card for a seamless user experience Twitter Introduces new Video Twitter Website Card which is a way for advertisers to use video to provide a more immersive brand experience direct from your Twitter feed. The new ad format called the Twitter Website Card, which it describes as “a creative format that combines the power of [...]

Back To School 2017 – MENA Insights

By | 2017-12-17T09:52:30+00:00 November 15th, 2017|Categories: Others|

MENA Back to School MENA Back to School is an important consumer moment in which audiences adopt the mindset of a fresh start. The fresh start mindset is relevant to multiple audiences. BTS Target Audience: Students are preparing for a new university life and a fresh school look Parents are making sure their kids have a great start at [...]

Why Your Brand Should Be Doing Video Marketing?

By | 2017-11-26T12:03:18+00:00 November 13th, 2017|Categories: Videos|

Video Marketing with YouTube Ads Large businesses nowadays realise the importance of video marketing and are running YouTube Ads. As the second largest search engine (after Google), YouTube is also a prime platform for content and brand discoverability. This powerful online tool engages multiple senses. Not surprising that on average  52% of users take action as a result of [...]

Headlines That Drive Engagement

By | 2017-10-16T12:46:35+00:00 October 5th, 2017|Categories: Creative|

Headlines Titanic Sinks VE-Day It’s All Over Man Walks on the Moon Mandela goes free today Diana is Dead Headlines have shaped our world! Where were you when you heard the news? If it’s a big story that affected you, you’ll remember. However it’s not just news stories that hang on a good headline, but also [...]

Smarten up your Online Shopping Strategy

By | 2017-10-10T11:50:38+00:00 August 24th, 2017|Categories: Mobile/Web|

Online Shopping UAE & KSA Shopping Insights People are more connected than ever, with increased access across many devices, especially smartphones. In this report we look into online shopping behaviours in the UAE and KSA markets. The Online & Multiscreen World helps marketers and planners understand when, how and why people use the Internet. The Internet [...]

Snapchat Advertising in the UAE

By | 2017-10-16T15:11:39+00:00 August 20th, 2017|Categories: Mobile/Web Development|

Snapchat Advertising Every day over 100 million people all around the world use Snapchat, with over 10 billion videos viewed everyday. The great news for your business is that Snapchat Advertising is now available in the UAE. So what exactly is Snapchat? What are geofilters? Most importantly, how can Snapchat help your business grow? Discover how [...]