ONE _ Have your call to action front and centre so that it’s easy for people to see.
Keep menus short & sweet.
THREE _ Make it easy to return to the homepage, use your logo to link back.
Don’t let promotions take over the homepage or interfere with navigation.
FIVE _ Make site search clearly visible on all pages.
Make site searches relevant so that users can find the information they need.
SEVEN _ Include search filters to help users get accurate results.
Segment your search audience before they search, if possible.
NINE _ Allow users to explore your site before asking them to supply personal information.
Allow users to purchase as guests but encourage registration where possible.
ELEVEN _ Make it easy. Use registered users’ information by pre-filling their details.
Use click to call buttons so that users can speak to an operator if they need help.
THIRTEEN _ Make it easy for users to finish conversions on another device.
Offer users a number pad for fields requiring number entry.
FIFTEEN _ Choose the easiest ways for users to enter information, drop downs, tick boxes etc.
Provide a visual calendar to make bookings and planning easy.
SEVENTEEN _ Use clear instruction and real time validation to minimize errors, tell users when they have not entered correct information.
Design of forms is important – short and easy to read is key.
NINETEEN _ Design all your website pages so they are optimized for mobile.
The images and layout should always be legible.
TWENTY-ONE _ Include high-quality close-ups of key images like product photos.
Tell users if your website is better viewed as portrait or landscape.
TWENTY-THREE _ Keep users in a single browser window, do not allow them to navigate away from your browser.
Use mobile/desktop labelling.
TWENTY-FIVE _ Allow users to locate stores or products ‘near me’.